If you love the Star Wars movies as much as I do, then you've probably heard of the internet Movie Servers. The idea is that instead of renting a DVD of the movie you want to watch from your local video store, you can simply click on the link in the website address bar and it will take you directly to the video on demand version of the movie you want to see.
Since the first online movie stores were opened up, people have loved them. You just plug in the movie you want to see, choose the format and save it away. At any time you want to watch it.
So how does it work? What happens when you want to watch the latest installment of the movie you love?
The movies you see on online movie stores are mostly rented from video stores. It's a win-win situation for both the movie store and the movie maker. The movie store gets to sell its movie to its customers, and the movie maker gets to have more income.
Online stores can't do this because they can't physically inspect the video. They don't know what the technical aspects of the movie are or how old it might be. They rely only on the public to let them know if the movie they're selling is technically sound or not.
It's actually rather nice of them that way, since they can't edit the movie themselves and therefore can't put their own spin on it to make it more exciting for their audiences. However, the best part about it is that it makes the movie cheaper to produce because the movie maker doesn't have to pay for it.
In the case of the most recent film in the series, Episode VII, the new version was sent out all over the world through the internet. The movie was sent out as soon as it was finished and completed.
Online stores basically get the same thing as the customer gets, except it's in a much better format and it doesn't cost them nearly as much. In some cases, it costs less than the product it's being sold as.